So tasty, but can it be good? Yes, it can!
Our secret might be a cliché, but we really put a whole lot of love into our recipes. We take great care to select only the very best and most nutritional ingredients. And your dog or cat can taste that!
·       Quality meat and fish
·       Grain-free
·       No sugar or salt
·       No artificial aromas, colourings or flavourings
As natural and fresh as possible. Which is not just yummy, but also better for the tummy.
Pet Parents since 1998
For over 24 years, we have worked passionately and with great enjoyment on developing excellent pet products. In 1998, we launched the Best For Your Friend brand in the Netherlands. With Best, we won the hearts of many pets. Why? Because you realised that our snacks and food had the quality which you only thought you could find in a specialty pet shop.
Our mission has therefore always been to make premium quality pet snacks and food available to everyone. In your local supermarket.
Extensively tested by our Pets panel
How do we know what is the very best for your pet? With 24 years of know-how, we can obviously create good, tasty recipes. But there's only one opinion that really counts. Meet Bailey. Our office dog, comforter, therapist, mascot and critical tester.
When we are sure that a product meets all the quality requirements, Bailey and his canine or feline friends put it to the taste test. We will only put the product in the supermarket once it meets their overwhelming approval. Guaranteed success with the #1 snacks in the Netherlands, and we are very proud of that.